SEO/SEM marketing campaign created by Acronym for Four Seasons Hotels & Resorts. Acronym is Four Seasons search agency of record and they have been a client for over a decade. This campaign capitalized on data related to customer intent. Intent data tells the client when buyers are actively searching for a room or travel package based on the web content they browse.
Acronym Media.
Participated in campaign strategy meetings and helped develop content assets for campaign.