Summary
Some of the content and marketing campaigns I produced for Seeking Alpha to drive customer acquisition, engagement, retention and growth.
Seeking Alpha
Atomized Learning/EduHive
Atomized Content Strategy
Website
Before
After
Summary
Through interviews with chief executives I proposed a new content strategy for an early stage edutech startup. This included creating a new landing page, a brand book, a full rebrand, proposing data capture
Acronym Landing Page
Acronym Landing Page
When I first joined Acronym, I remember looking at their old website and having no idea what they actually did. So, I was very excited when we started working on a new website and wanted to develop
Four Seasons Case Study
SEO/SEM marketing campaign created by Acronym for Four Seasons Hotels & Resorts. Acronym is Four Seasons search agency of record and they have been a client for over a decade. This campaign capitalized on data related to customer intent.
Best B2B Campaign, Drum Award Entry
Launch Paid Search Campaign for Accenture focused on Artificial Intelligence.
Acronym Media
Participated in strategy meetings and helped develop content assets including landing pages and PPC ads
Best Retail Initiative Award Entry
Create campaign for Godiva Chocolates as their agency of record. Then complete case study for award entries.
Acronym Media, a global marketing agency focused on Search.
Through marketing strategy meetings, I helped
Acronym Blog Posts
Develop and edit blog posts by Acronym leading executives. Maintain relevance to technology market and search marketing landscape. This example was written by Farah Sadiq, Head of Europe, with my own developmental ideas and edits as a ghostwriter. I
Best Technology Award Entry
Create a compelling description of a technology Acronym provides to its clients. Keyword Provided Algorithm is patented and unique in the industry. It allows clients to maintain total insight into customer intent by letting them track as many keywords