Helium Mobile

Content Marketing Manager for Helium Mobile, the world’s first crypto-powered mobile plan, responsible for content in multiple blog posts and email campaigns, including our most successful campaign the Golden Goose, as well as Egglympics and Pay with Crypto. Dressed up as a Golden Goose at crypto events across the country. Wrote monthly newsletter. Helped create GTM content strategy for new features such as a pay with crypto. Conducted SEO audit and created content calendar based on keyword research. Increased blog post and marketing email frequency which contributed to significant increase in ARR and subscriptions. Created automated email campaign targeting new subscribers and cancelled subscribers. Used Braze to create email templates, Webhooks and UTM tags.